About us

Sawasdee Krub  – Sum Bai Dee

Welcome to 101 (Roi Et)

101Thaikitchen, known by Thais as Roi Et is a city in the heart of Isaan or North East Thailand. Roi Et is famous for the tall standing Buddha, and a large Bueng Palan Chai lake in the centre of the city, its silk and Jasmine rice, which is enjoyed by people all over the world.

Isaan cuisine is much loved all over Thailand but Isaan cooking is quite different from that of any part of Thailand. The food tends to be more spicy using lots of fresh and dried chillies. We use a lot of ‘Plaa ra’ or salted, fermented fresh water fish for the saltiness in our food instead of the normal fish sauce. Fresh lime is also used to balance the salt and also to give it the zing! This combination is what makes Isaan food so popular. 

Eating in Isaan, or even in Thailand, is a very social event. Families and friends will sit on the floors and many dishes will be shared by all diners. Sticky rice is the main staple food of the Isaan, Northern and the Lao people and it is eaten throughout the day, even for breakfast!

In Isaan, it is the normal practice, when eating sticky rice( not usually eaten very hot )to use ur hands to roll the rice into a ball and then scoop what ever food we like into our mouths. 

At 101 we are also very lucky to have my wife’s family with us, especially Auntie Bee, a great cook from Hat Yai, Southern Thailand. A Thai Muslim, she specialises in traditional Southern Thai dishes .Southern cuisine is also enjoyed by people all over Thailand. It is extremely spicy and evolves around fishes, seafood products, turmeric and spices . Her curry pastes are all home made and we strongly recommend that you try them . Examples of Auntie’s speciality are Sour sea bass or prawn curry (Gaeng Lueng), The spicy fish curry (Gaeng Tai Plaa),  Klua Gling,   Prawns with Sator and more. 

This is a family run restaurant, with myself (born and raised in Roi Et) as head of the team with the help from my wife, Nong, Auntie Bee, Chefs Fon and Oh. The front of House is looked after by my sister in law, Pat, so should you need any help please do not hesitate to get in touch with any of us. 

There are a lot in our menu, so we recommend that you take sometime to read through. We do try to make the food as authentic as we can so you might find that some of the dishes you will never heard of or even strange but do please ask one of our staffs if you are not sure. We want you to enjoy and will be more than happy to assist. 

Enjoy your meal Thank You and Kob Khun Krub


สวัสดีครับ ซำบายดี

ยินดีต้อนรับสู่ร้านร้อยเอ็ด 101 ศุนย์รวมอาหารไทย อาหารอีสาน 

และอาหารปักษ์ใต้หนึ่งเดียวในลอนดอนตั้งแต่ปี 2004 (2547)



บริหารงานโดยกระผม สุทธิ ซึ่งเป็นชาวร้อยเอ็ดโดยกำเนิดและเป็นคนดูแลเมนูอาหารอีสานทั้งหมด

ส่วนอาหารปักษ์ใต้นั้น ป้าบี น้าสะใภ้ชาวหาดใหญ่เป็นผู้ช่วยดูแล




และน้องสะใภ้ คุณต๊ะ ใด้นะครับพวกเราจะยินดีมากถ้าเราสามารถทำได้




The 101 Team